Take me to the River

River Cottage has given millions of TV viewers a taste for great cooking since 1999, when Hugh first brought his famous food ethos to Channel 4. His hard-hitting campaigns have changed the eating habits of a nation and improved the welfare and sustainability of animals and fish.  

Our research showed that River Cottage was well known, as was Hugh Fearnley-Whittingstall, but not necessarily associated together.  Our role was to connect the two, thereby providing River Cottage with an even greater reason for people to visit, participate in its cookery school, stay as guests or even get married.  The new identity and guidelines cover all key touch points: restaurants and pop ups, packaging, website, menus and brand literature.