Dramatic transformation

Dramatic Need is a creative arts charity helping young people in Africa to build hope and self-belief in the face of conflict, trauma and hardship. The charity has gained significant support over the years with A-listers including Danny Boyle, Anne Hathaway, Nicole Kidman, Sienna Miller and James McAvoy lending their support and time to the cause.

Our role was to create a flexible identity that reflected the positivity and transformational work that Dramatic Need undertakes.  The new identity was implemented across a variety of brand touchpoints to ensure consistency of message and to deliver a robust brand solution.