Everyday tastes better

Start-up company George & Mae engaged Catling Creative to help them navigate their entry into the lively CBD market with a premium CBD oil offering.  Realising that the category was fizzing with new entrants, George & Mae realised the potential of launching with an organic oil that was naturally flavoured with less of the heavy hempy undertones that lacked taste appeal.  

Our role was to establish brand positioning, identity and packaging that offered standout and confidence in a very clichéd and somewhat misunderstood category.