The kids are All Bright

Hayanta approached Catling Creative to work with them to launch a new range of flavoured milk drinks, positioned at fuelling kids with calcium and healthy energy to stay alert whilst at school.  We built on the insight that most consumers who have migrated to the UAE are looking for a better life and to provide a brighter future for themselves and their family. 

The packaging was designed to appeal to parents who want their kids to be the best, aspiring to a cream of the crop top job.  Imaginative pack characters were developed that appealed to both aspirational parents and children by combining education with fun and engaging facts that covered a range of occupations including astronaut, doctor, sportsperson and musician. These characters were brought to life in store environments with interactive spaces designed to capture a child’s imagination.